Monday 28 May 2012

A SEO Company in New York is like a Laboratory to Enhance the Gravity of Websites


“Gravity of Websites, Now what is it?” All you New Yorkers might be experiencing butterflies in your stomach for unraveling the mystery of this laboratory. Without any further suspense, let us explain you this whole concept. This gravity is alike gravitational effects shown in most of the science-fiction movies from Hollywood, where characters start bouncing as if they are lighter than air. But in real, it is just a matter of special effects, which are mixed in the film studios. Similarly, when websites are mixed with optimizations like graphics or search engine optimizations, they start bouncing in search results and attract traffic on network. In case of websites, a SEO Company in New York professional has the laboratory, where one can enhance the website with such special effects.

The next question that might be disturbing you now is “What is this search engine optimization and do I really need to spend on it; do I really need to bother about it; how would this assure the success of my website and business?” Well, if you think that you can do without a SEO company New York expert, it is time to wake-up, because you cannot do.

Take a simple example, you are running an online digital store, so do hundreds of others are. A logger will never Google for your company's name, his search will be keyword based like online purchase blackberry phones, iPhones online sale or Apple iPhone online discount, etc. Once he enters his query, Google will revert with a list of online sellers of asked products as a result. Undoubtedly, there will be few website on the first page and there will be few that will appear on 5th or 6th page or so.

Most of us will doubt, why not my website on first page, when I am offering the best prices and deals as compared to those website, whose only motto is cracking fool and looting. The exact answer to this most sought question is, “their websites are now embedded with search engine optimizations techniques and they are free from negative keywords.” These websites are full of Meta tags and strategies because of which they are enjoying top rankings and SEO experts are continuously working on these strategies. Going more technical, the more your website is clicked, more it will generate revenue. This will only happen if the website is on the top because users hardly dare to navigate themselves to the second page of search results

Therefore, yes, you need to spend on SEO and only a SEO professional from SEO Company New York, can assure the success of your business and the website.

Wednesday 23 May 2012

When you look for a Web Design Company in NYC, Consider these!

Have you ever noticed how frequently you use the internet, whether it is for the dentist's appointment in a New York clinic or for indulging in online shopping? There are numerous companies offering web design services and development in New York City. Web design NYC experts can device effective website development and optimization strategies for either a large or a small business ventures.

However, every company does not offer the same services; therefore, it is advisable to use some discretion before selecting a good web design company for your website development needs.

In the section below, we have discussed four important criterions, which an organization should seek in a web design company.

Look for reviews: Those looking to hire the services of a web design company should search online for reviews and also seek for word of mouth reviews from acquaintances that have already taken the services of any particular company in the past. In case, if any references are received, they should be thoroughly followed up in order to establish the credibility of the work. Past references help to asses if the web design NYC company will do a good job and ensure timely delivery.

Reputation: A company with a good reputation will surely believe in work ethics and would always live up to the mark in delivering the quality work. A good web design company helps by working in coordination with a business. It is important that it understands the requirements of the organization and its expectations of building a good reputation for itself. They generally consider and implement the requirements of the company while designing the website and related contents. They should also have the experience at handling protocols, tools and techniques required for effective website development.

Effective communication: It is important that any Web design NYC professional should understand the objectives and the requirements of the client’s businesses. This means that it should be developed such that it becomes an effective marketing tool for the products and services of the client. Some web design companies also offer search engine optimization (SEO) services that help in enhancing the rankings of the website on the various search engines.

Creativity: It’s imperative that a competent web design company should offer professional work with excellent graphics as well as design. Time should be utilized in checking the portfolio in order to assess whether all the designs are unique or not. Do not fall for the trap where incompetent services are offered which are cost effective but prove detrimental for the website.

Monday 21 May 2012

Do you Miss Visitors at your Website - Go; See a Website Design Professional in NYC

All you New Yorkers spare a minute for answering this question from your money churning schedule. “A static web page with no graphics; no animations; poor color contrasts; not at all user friendly; no slicing done; heavy web images; takes way too long before it loads completely; no cascading style sheets used; distorted fonts used or in short a complete mess.” Would you be staying at that page for more than a jiffy?

No way, after waiting for few seconds, you cursor will be on the close mark of the page. This is what happening with most of the website owners, and they are unknowingly spending huge on SEO only. Irrefutably, without SEO a website cannot achieve ranks, but do you think a customer will stay on a web page which is not at all attractive? Allow me to write an extract that I grabbed from a conversation held between my business partner and a website professional from a reputed website design NYC company.

Me and my business partner met an expert from a website design NYC company for having his say about our business's website that we are planning to launch soon (online shopping store).

My Partner: As we discussed earlier, we are planning to launch an online shopping store (shoes, apparels, accessories for unisex). I won't take your much time, just want to have a say on one of my design. Please have a look on this one and advise me accordingly.

Website professional: Alright, so here we go with my honest recommendations; the web design you turned up with is full of problems:

The biggest problem I see with this website is its design; which is outdated and seems like a work of a school pass out designer. Let us test this template on a web browser.
  • Now can you see the thing I was talking about? See, this template doesn't have any CSS sheet, which means every page is going to be distorted and look different from the first one.
  • Second thing, see the color combination of banners and home page, do not they look awkward to you, this Green background and Pink fonts on it (#E96AAE on #27AC1F) is ranked as first worst combination among 30 others; you cannot see the information embarked on it.
  • Now, did you noticed, how long this page takes before it become completely visible. It took a real long and this is what frustrates the users a lot. The reason behind this is, no image slicing is done.

    My Partner: So, what to do? Can you help us on this, because we have to launch it as soon as possible and we want to launch it great?

    Website professional: We have experts but as you said, you need it fast and our experts needs a fortnight's time before they actually deliver you something, so I suggest you to explore a little, there are many website design NYC companies, who can help you on this within no time.

Monday 14 May 2012

Businesses Reach Greater Heights with the Services Offered by SEO Firms in New York


The internet today has become the most widely used promotional platform for any service looking to sell services or products. Businesses are leveraging on its wide outreach to reach to a greater audience and hence achieve faster sales. Scan through New York City’s classifieds and you are bound to stumble upon various SEO companies. A SEO Services New York company provides a perfect answer for those looking for long term and effective marketing solutions over the internet. There are many who are yet not aware of the various advantages of these services.
In the section below, we have focused on the various advantages of using the SEO services New York firm for a large or a small business-
  • The most important aim of any marketing strategy is the return of investment or ROI for a business. Search engine optimization techniques help to bring about a high return of investment for a business whether it is small or big.
  • A site which is well optimized offer long term results having a constant influx of the traffic and the ranking will be constant. The SEO strategies offer a long term stable solution for page rankings. On the other hand other strategies such as pay per click campaigns are effective for only a small duration of time.
  • In order to reach out to maximum number of users, a website has to appear prominently on the various search engines. A company providing SEO services can ensure that the rankings of the website increase on the search engines and the keywords cater to a targeted audience.
  • One of the best things about using the services of an SEO firm for a small or large business is that it ensures round the clock services. This means that the business gets promotion 365 days in a year and 24/7.
  • Those businesses working on a moderated budget and looking for the best use of this budget can benefit immensely from the services of the SEO firm. The cost effective nature of the business ensures that he most effective results are produced even in a limited budget.
  • On the technical front it is common for most business websites to become slower due to the overloading of content. The use of optimization helps in the streamlining of content in to smaller files that results in faster downloads and lesser server requests.
  • The proper indexing of the pages and the links by the professional of a SEO services New York firm would result in the valid indexing of the website by the search engines. The ranking of a website will improve only if it is indexed correctly.

Thursday 10 May 2012

Let there be Light, Let there be Change with the Best SEO Service in New York!

Just a day ago, I was sitting in Café Lolo situated at 201 West 83rd Street, perhaps one of the best New York’s cafes and was enjoying my cup of decaffeinated Mocha Cappuccino with organic avocado (sandwich). Usually, I am myself kind a guy, so do not bother much about what people are whispering around me. But being a toddler of website building, any discussion about it, straightens my ears. On that very day, I got to learn a new thing from a discussion that took place between an expert of SEO Services New York company and perchance his mate, who seems to be a business person struggling with his business.

SEO Guy: Hey Dude! What’s up? Long-time no see, everything under-control?

Business Friend: Yeah, it is been a while we last met; probably it was Mr Samuel’s PHP class. Well buddy; I am facing problems with my website clients despite of my quality work.

SEO Guy: Hang on; what is your definition of failure here? I mean are not you able to sell them or what?

Business Friend: It is not that I am not able to sell them, but it is just that I face troubles with their requirements of making their website on the top or on the first page of Google. They keep stressing me for that, but despite of hiring a SEO service New York Company, I am not getting the rankings and traffic for my clients.

SEO Guy: Well, I got you my friend. You must have hired a novice for the most responsible, pragmatic and valuable job. No offence, but I think you are trying to save few bucks and eventually losing more. The SEO guy you have hired, I trust is only playing with Meta Tags and must be spinning articles. Time has changed my friend, Google is smarter now and at any cost you cannot make a joker out of a leader. In other words, Google experts are working dusk to dawn just for cracking new algorithm that can bridle the manipulated rankings and trafficking. Now, you cannot just add few keywords to baseless content, I mean most of the SEO companies are doing this; they are promoting the business of plumbers using some article and blog tips but their articles hardly have any mention about plumber; the only thing mentioned is the keyword. It simply means, they are trying to make fool out of Google by confusing his majesty with their keyword schemas. Not possible this time mate and your websites will have negative ranking for doing this, instead of positive; which means your website will be on some 6-7 page of a search engine’s result.

Business Friend: Well, what you reckon, what should I do?

SEO Guy: Straightway, get rid of your current SEO honchos and hire a best SEO Services New York Company.

Monday 7 May 2012

A Website Design Professional from NYC – Do I really need one?

Quite a simple concept to understand that running a business within New York City, without a graphically marveled website is like riding a horse without a saddle on its back; it can feasibly not happen; it is something tougher and something that only can be expected from the entrepreneurs of early 1900s. In this era, not having a website means limiting your business radius and not having an eye-catchy website means transforming that radius into a ring of fire, which may successfully attract customer’s attention for a while with its shimmering flames, but after the visitors realize that there is nothing but fire, they will neither go nearer nor prefer to stay longer. In this case, if anyone can halt the transformation of that large radius to ring of fire, is a website design NYC professional.

Why a website designing professional should be hired
To understand this “why,” one need to step into the shoes of a customer or logger, visiting a concerned business’s website.

Now, if that one is you, let us put up a simple question, “Would you like to explore a website that looks ugly; static; non–dynamic; with no flash or animation in it; laced with awful color combinations and instead of addressing you to the right page it rather keeps you beating around the bush”?

Ask yourself, “would you be wasting your time on a web portal that looks like a work of front page editor or done by some school dropper as a school assignment; where with each and every click or mouse hover, you mutter within you, “what the hell is this page all about; I cannot find even a single piece of useful information in it, that I am after!” Finally you close the tab of your internet browser saying, “Complete crap!”

We can bet as a customer you will never visit that website again for any sort of trading, no matter what that website’s owner wants to offer you; no matter how many coupons or voucher he intends to gift you. Every time you visit that website or even if it is exceptionally important where you have no choice besides entering your credit card details on that dull website; you nose will instantly smell something fishy and you will be automatically hearing a sound from somewhere within you saying you that, “do not do it dude! This website is nothing but a trap to rap customers.”

Moreover, we cannot deny from the fact that website is a mirror of company, and a perfect vision cannot be expected from an appallingly blurred mirror means if your website is throwing dull impression about your business, how can a wider business radius can be expected?

Therefore, one need to hire the services of a website design NYC specialist and must not give a second thought to it.